12/2/2023 0 Comments Def jam artistsWe live in a data information revolution. Pay attention to engagement and know what you're doing is enough Highlights from Justin Duran's Co.Lab Sessions episode Listen to the episode and check out some of Justin's key takeaways below. He also talks about how selling merchandise to fans can be a surprising data goldmine and how artists can use the data available to them without falling prey to information overload. Here, Justin shares an approachable breakdown for artists interested in leveraging social insights while explaining how engagement with current fans is key to better understanding how to reach new audiences. Director of Marketing at Def Jam, where he's worked with Logic, Alessia Cara, and even on Justin Bieber's album Justice. On this episode of the Co.Lab Sessions podcast, Justin Duran discusses how data can give artists the insights they need to find and engage with new fans.
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